Now my feelings about didones are more than evident. After some years of roman-abstinence (1) I present Heroe, an interesting combination of elegance and sensuality.

Heroe, spanish for hero, takes some aspects of roman typefaces to the extreme like my main inspiration, the great Herb Lubalin, did in the majority of his works: Thins turned into hairlines, altered proportions (for display purposes), unique ball terminals, poetic curves and a graceful way of placing them together on a layout.

Its classy style makes the font perfect for a wide range of uses. Imagine Heroe Inline (my favorite) dancing over a bottle of perfume; printed on the cover of a fashion magazine; lighting wedding invitations up.

Its partner, Heroe Monoline, may help you to make more elaborated pieces of design. Just combine it with Heroe, or Heroe Inline and see how perfect they match.


The difference between Pro and Std styles is the quantity of glyphs. While Pro styles have all the decorative characters available, Standard ones have only the basic set of them.

Heroe Monoline Big and Heroe Monoline Small were made for better printing purposes. If you need to print the font in small sizes, then your choice should be Small.

Heroe Monoline has the same alternates (and open-type code) as Heroe Pro and Inline, plus some decorative ligatures.


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I found in the typography a space to develop, experiment and find the balance between two areas that are of my interest: The spontaneous of the artistic with the rigid of mathematics.
I have always been a person with a tendency and love towards the exact sciences.
Perhaps typography is the branch of graphic design that can best meet my needs.
Nothing is beautiful because yes.
There must be something behind, a set of very conscious decisions, which leave random outside of typographic creation.

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